Michael Willis Heard, the social media personality who gained widespread fame for popularizing the iconic phrase “Yes King” via his TikTok handle, @loveandlighttv, has passed away. The news of his death was confirmed by his daughter, Mykel Crumbie.
Crumbie shared the heartbreaking news in an emotional post on Facebook, though she did not disclose the cause of her father’s death.
“My daddy man… I’ma miss you so much king this is crazy to me and you really messing up the family with this one,” his daughter wrote. She also addressed any potential critics of her father’s lifestyle, adding: “IDC who didn’t love my father and didn’t like his lifestyle and WISHED DEATH ON HIM (sic).”
Who Was Michael Willis Heard?
Michael Willis Heard, originally from Elyria, Ohio, built a significant following across social media through his unique and highly affirmative videos. His content often centered on motivational advice, self-love, and matters related to sexual wellness.
His signature catchphrases, “Yes King” and “Love yourself,” became major viral soundbites, used in countless memes and tribute videos across the platform, establishing him as a beloved figure in the online “meme community.” Fans gravitated toward the consistently positive and empowering nature of his commentary.
Tributes Pour In
The news of Heard’s passing prompted an immediate outpouring of tributes from his thousands of followers, fellow content creators, and the wider social media community.
- One fan posted: “Rest in peace Michael Willis Heard. You’ll always be the king.”
- Another shared their grief, writing: “Rip Yes king man. Michael Willis Heard 😔 his videos always made me laugh LLK [Long Live the King].”
- A third user acknowledged his cultural impact: “Popular content creator Mike Heard AKA Yes King has sadly passed away. This is a devastating loss for the meme community.”
As of now, the family has not provided any official details regarding the cause of death.