A bold new chapter in India’s whisky landscape as Morpheus Whisky arrives to fuel the dreams of achievers and trailblazers.
New Delhi, India, May 24, 2025 – In a move that’s set to redefine India’s super-premium whisky scene, Radico Khaitan, the creators of the iconic Morpheus Brandy, have unveiled their latest masterpiece: Morpheus Super Premium Whisky. This full-bodied, fearless blend is a tribute to the relentless dreamers, the night-time hustlers, and the audacious spirits who thrive on ambition.
Infused with imported Scotch malts and fine Indian grain spirits, this whisky matures in Bourbon barrels to achieve its bold character and smooth sophistication. Its signature notes—fruity and floral—echo the relentless optimism and refined taste of those who chase greatness.
Sharing his excitement for the launch, Mr. Abhishek Khaitan, Managing Director of Radico Khaitan, stated:
“With Morpheus Whisky, we are proud to extend this powerful legacy into the super-premium whisky segment. This launch represents not just a strategic milestone for Radico Khaitan, but also a toast to the next generation of achievers who redefine success on their own terms.”
This launch isn’t merely a product debut—it’s a mindset. Morpheus Whisky’s campaign, #BeYourDream, embodies the spirit of self-made ambition, celebrating every milestone on the journey to greater heights. Whether it’s late-night wins, after-hours reflection, or sharing a drink with friends, Morpheus is the refined choice for those who live with intent and style while daring to achieve more.
Echoing the brand’s fierce ambition, Mr. Amar Sinha, Chief Operating Officer at Radico Khaitan, said:
“With this launch, Radico Khaitan is staking its claim in one of the fastest growing super-premium whisky segments, where no other Radico brand has ventured before. We are not here to blend in. We aspire to dominate.”
Morpheus Super Premium Whisky will retail between INR 1200 and 1500, marking a bold new chapter for Radico Khaitan. This debut also capitalizes on the formidable equity of Morpheus Brandy, which commands over 60% market share in India’s super-premium brandy category and is available in 27 countries worldwide.
Radico Khaitan’s latest offering isn’t just about whisky—it’s about the spirit of ambition that defines the next generation. Cheers to those who live with intent, style, and the drive to conquer.