Melbourne, Australia- A big promotional action planned by Jr NTR fans in Melbourne has accidentally caused a lot of worry among people who live there. Before the much-anticipated premiere of the Bollywood action blockbuster War 2 in August, aircraft flew over the city and spelled out “NTR” and “War 2” in the sky. This made many people think that a real war was about to happen.
One of the most anticipated movies of the year is War 2, which will be released in theaters around the world on August 14, 2025. Hrithik Roshan plays agent Kabir and Jr NTR plays the new villain, agent Vikram. Ayan Mukerji directed the movie, which also stars Kiara Advani in a major role. It is an important part of Yash Raj Films’ growing spy universe. The trailer for War 2 will be shown for the first time on July 25, 2025.
#War2 – Celebrations by Melbourne NTR fans hits Internet by STORM ! 🔥
— Filmy Tollywood (@FilmyTwoodOffl) July 24, 2025
pic.twitter.com/w2tsTSEpsQ
Promotions that go through the roof and have unintended effects
A Reddit user posted a video of the skywriting with the title “WAR2 jet promotion by NTR fans in Melbourne goes viral.” “Residents panic seeing war on sky” immediately went viral on social media. People on X (previously Twitter) also revealed their first worries. “I saw the writing in the sky today in Melbourne that said WAR and I panicked, but then I found out they were just promoting a new Bollywood movie!” Another person couldn’t believe it and asked, “Can you imagine, as civilians, seeing war written in the sky on a random day?”
Melbourne locals thinking world war 3 has started pic.twitter.com/JoKEp6A6CJ
— Hibernate (@Janmanchi_) July 24, 2025
The comments on Reddit made the unexpected effects of the marketing even clearer. Some people said, “What were they even thinking?” Do they really know what term war means? and “This is the worst thing I’ve seen in a long time.” Another commenter summed up the feeling well by saying, “Without context, this would obviously scare the living daylights out of anyone!”
The gesture was meant to honor Jr NTR and get people excited about his Bollywood debut and the movie, but the use of the word “WAR” in the sky without any context understandably upset some who didn’t know what it meant. The event shows how hard it can be to run big, unusual advertising campaigns, especially in a globalized society where symbols and words can signify various things and get different reactions in different cultures.
Even though some were scared at first, the event has definitely gotten War 2 a lot of attention throughout the world before it comes out.