MUMBAI, INDIA — Urvashi Rautela, a Bollywood actress, is once again making a lot of noise on social media, but this time it’s not because of a red carpet appearance or a mysterious message. The internet star is making news for her funny and self-aware way of dealing with online trolls in a new KFC campaign. Rautela brazenly calls herself the “first person after Shri Pythagoras ji to contribute to maths” in the fake interview-style campaign. This has caused the internet to go crazy with praise for her keen marketing skills.
Urvashi Makes Fun of Herself in a New KFC Ad
In the funny KFC “Epic Savers” campaign, Urvashi Rautela plays a more exaggerated version of herself: a financial expert who seems to be crazy and overly sure of herself, making outrageous statements. The satire is on purpose and very cutting. She says she solved a new arithmetic issue that doubled her money, she says she runs a bank, and she even says that Warren Buffett is interested in her as the next Finance Minister.
There are a lot of clever references and visual jokes in the ad. At one point during the conversation, her aide gives her lunch, and she casually suggests starting “UFC – Urvashi Fried Chicken.” Even her famed Labubu dolls, which she took to Wimbledon lately, make a funny appearance as they eat fried chicken with her. The campaign gently pushes KFC’s Epic Savers deal by making the cheap chicken offer sound like her “financial secret.”
People on the Internet say, “A marketing genius!”
The strategic genius behind this funny approach is what really has fans and industry experts talking. Instead of avoiding the constant online mocking she gets, Urvashi Rautela has skillfully leaned into the ridiculousness, embraced her online persona, and turned the story around to work in her benefit.
Fans were eager to notice and applaud her. “She was trolling you all the time!” “Such an icon,” one person wrote with excitement. Someone else said, “At last, she got the assignment!” Many others called her a “marketing genius” and said she turned bad press into viral brilliance. People said things like, “Great plan.” Did you suggest this to KFC, or did their marketing team do it? and “Using her trolling to her advantage!!! “I love this queen” became viral on social media. One fan said it best: “When people roast you for something, you use the roast in your own favour.”
People are praising this ad for its smart mix of viral comedy, self-parody, and good branding. It works especially well with Gen Z and millennials who are good with technology.
Urvashi’s Newest Work
Urvashi Rautela is still working in the film industry even after her popular commercial campaigns. She featured in the Telugu movie Daaku Maharaaj with Balakrishna and Sanjay Dutt, which came out in January 2025. She also acted in Jaat, which came out in April of this year and stars Sunny Deol and Randeep Hooda. Reports say that her next films will be Indian 3 with Kamal Haasan, Kasoor 2 with Aftab Shivdasani and Jassie Gill, Baap with Sunny Deol and Sanjay Dutt, Inspector Avinash 2 with Randeep Hooda, and Black Rose. Urvashi made news recently for an exciting show in Jeddah, Saudi Arabia, for which she was said to have made 7 crores.