WASHINGTON, D.C. — In a high-profile event at the White House on Thursday, February 5, 2026, President Donald Trump officially launched TrumpRx.gov. The initiative is designed to bypass traditional insurance middle-men by connecting patients directly with pharmaceutical manufacturers who have agreed to “Most-Favored-Nation” (MFN) pricing—matching the lowest prices paid by other developed countries.
Accompanied by HHS Secretary Robert F. Kennedy Jr. and CMS Administrator Mehmet Oz, the President characterized the site as a “historic reset” of the American pharmaceutical market.
1. How TrumpRx Works: Portal, Not a Pharmacy
It is important to note that TrumpRx.gov does not stock or ship medications. Instead, it serves as a digital directory and price aggregator.
- Direct-to-Consumer (DTC): The site provides links to manufacturer-run sales platforms where patients can buy drugs at a fixed cash price.
- Coupon Integration: For certain medications, the site integrates with GoodRx technology, allowing users to print coupons to be redeemed at local retail pharmacies.
- Cash Only: Currently, the program is exclusive to patients paying out-of-pocket. Insured patients are advised to check their co-pays first, as they may still be lower than the TrumpRx cash price.
2. Massive Price Drops: The “TrumpRx” Savings
The launch focuses heavily on high-demand categories like weight loss and fertility, which are often not fully covered by standard insurance plans.
| Medication | Original List Price | TrumpRx Cash Price | Estimated Savings |
| Wegovy (Injectable) | $1,349 | $199 | 85% |
| Wegovy (Pill) | $1,349 | $149 | 89% |
| Ozempic | $1,028 | $350 | 66% |
| Zepbound | $1,087 | $299 | 72% |
| Gonal-F (IVF) | $1,449 | $99 | 93% |
| Bevespi (Inhaler) | $458 | $51 | 89% |
3. Industry Participation & Political Leverage
The administration secured these deals through a “carrot and stick” approach, utilizing Most-Favored-Nation benchmarks and the threat of import tariffs.
- The “Grace Period”: Companies like Pfizer (the first to join) received a three-year exemption from pharmaceutical import tariffs in exchange for listing 30+ drugs on the platform.
- Participating Giants: Beyond Pfizer, the initial roster includes AstraZeneca, Eli Lilly, Novo Nordisk, and EMD Serono.
- Future Expansion: The White House expects an additional 11 manufacturers, including Merck, Sanofi, and GSK, to join as their MFN agreements are finalized later this year.
4. “Trump Babies” and Policy Goals
During the launch, Dr. Mehmet Oz highlighted the drastic price reduction in fertility drugs, jokingly stating, “We’re gonna have a lot of Trump babies with these costs.” Beyond the humor, the administration has a clear legislative goal: President Trump is calling on Congress to pass the “Great Healthcare Plan,” which would allow TrumpRx purchases to count toward a patient’s insurance deductible and out-of-pocket maximums—a major hurdle for the program’s current utility for the fully insured.