Los Angeles [US], July 9: Apple TV+ has unveiled the teaser trailer for Season 4 of its Emmy-winning drama series The Morning Show, with Jennifer Aniston and Reese Witherspoon returning to headline a tense and tech-charged new chapter. The much-anticipated season is set to premiere on September 17, 2025.
🤖 Season 4 Tackles Artificial Intelligence and Deepfakes
According to Variety, Season 4 dives into AI, deepfakes, conspiracy theories, and corporate cover-ups as it explores the ever-blurring lines between truth and manipulation in modern media.
The official logline reads:
“With the UBA-NBN merger complete, the newsroom must grapple with newfound responsibility, hidden motives, and the elusive nature of truth in a polarized America.”
In the teaser, Alex (Aniston) says in voiceover, “We have to question everything that we see and we hear now more than ever.” Meanwhile, Bradley (Witherspoon) declares, “There was a cover-up. The truth always comes out. You know that.” — hinting at secrets that could shake the network.
🎥 Jennifer Aniston on Season 4: “It’s Not Friends”
Speaking to PEOPLE, Jennifer Aniston shared that The Morning Show is one of the most complex projects she’s worked on:
“It’s layered, it’s complicated, it’s emotional, it hits on a lot of topics and current events… so let’s just say, it’s not Friends.”
🌟 Star-Studded Cast Gets Bigger
Alongside Billy Crudup and Jon Hamm, Season 4 will welcome Oscar-winner Jeremy Irons and French actress Marion Cotillard in undisclosed roles, adding even more star power to the already celebrated ensemble.
🗓️ When & Where to Watch
The Morning Show Season 4 premieres September 17, 2025, exclusively on Apple TV+.