NEW DELHI — A brief Snapchat clip has turned into a major cultural flashpoint this week as lifestyle influencer Amulya Rattan (21) became the target of intense criticism. The controversy, which peaked on Tuesday, January 27, 2026, centers on a viral video where Rattan scolded a man for walking through her camera frame in a public area, accusing him of lacking “civic sense.”
What began as a routine “fit-check” recording has evolved into a broader discussion about the perceived entitlement of content creators and the rights of ordinary citizens in shared urban spaces.
1. The “Civic Sense” Clip: What Happened?
The controversy originated from a video recorded near a busy public location (reportedly a metro station or shopping area).
- The Incident: While Rattan was posing for a fashion video, a man talking on his phone walked behind her, crossing the frame without noticing the camera.
- The Reaction: Rattan immediately stopped her recording, visibly irritated, and addressed her followers: “Zero sense hai, zero. Someone is filming a video, just go in between. Where is civic sense?”
- The “Sorry” Demand: She further expressed frustration that the man did not apologize for “interrupting” her shoot.
2. The Backlash: “Public Roads are Not Studios”
The video quickly migrated from Snapchat to X (formerly Twitter) and Instagram, where it was met with fierce condemnation:
- Entitlement Critique: Thousands of users argued that public spaces belong to everyone and that passersby have no obligation to avoid a camera.
- Redefining “Civic Sense”: Critics pointed out the irony of using the term—typically reserved for littering or traffic violations—against a man simply walking on a public path.
- The Viral Meme: The phrase “Zero sense hai” has already begun circulating as a meme, often used to mock influencers who treat sidewalks like private film sets.
3. Rattan’s Response: Discomfort vs. Choice of Words
Following days of “brutal” trolling and threats, Rattan posted a 4-minute explanation and apology video on January 26.
- The Context: She claimed she had already moved locations three times because she felt uncomfortable after a group of men stood nearby and “stared” at her.
- The Learning: She admitted her “choice of words could have been better” and apologized to those whose sentiments were hurt.
- The Line in the Sand: While apologizing for the outburst, she firmly condemned the abusive messages and threats she received, asking her audience, “Do I deserve that?”
Social Media Sentiment Breakdown
| Viewer Perspective | Common Sentiment |
| The “Anti-Entitlement” Group | “Public space is for walking, not your private studio. The man did nothing wrong.” |
| The “Safety first” Supporters | “She was already feeling harassed/stared at; her frustration was a boiling point of discomfort.” |
| The “Accountability” View | “At least she owned up and apologized, even if the initial reaction was poor.” |
| The “Anti-Troll” Group | “Criticism is valid, but the verbal abuse and threats she’s receiving are inexcusable.” |