A new viral ad for the jewelry brand Candere with Shah Rukh Khan has gotten a lot of attention on social media. A lot of people assume that the actor’s face, especially his nose, was changed digitally. Many people are curious if the actor has employed VFX and de-aging effects to change his appearance. The topic has gone around the world on sites like Reddit.
A lot of people, both fans and critics, have commented about the ad, which is part of Candere’s “Love is Light” campaign. People on social media say that the actor’s nose seems “thinner, sharper, and narrower” than it did in prior roles. People have stated that the digital work is “sad” and “unreal,” while others argue that SRK is just having fun with the technology that his business, Red Chillies VFX, has. “Digital de-aging is making him look like a CGI character,” someone on Reddit said.
A lot of people have been talking about the event, but neither Shah Rukh Khan nor the brand has made an official statement about it. In the movie Fan, the actor played two parts, one of which was a younger version of himself. He has used VFX in many other jobs as well. The ad is still a big issue online, and it has people debating about how the entertainment industry uses technology and digital perfection to its advantage.