8PM Premium Black and Magic Moments gear up to support both men and women’s hockey teams.
Rourkela, December 29 2024: Soorma Hockey Club, the hockey franchise owned by JSW Sports, has announced 8PM Premium Black Packaged Drinking Water and Magic Moments Music Studio, the 2 brands from the House of Radico Khaitan, as Principal Partners for the upcoming season of the Hockey India League. As part of this partnership, 8PM Premium Black will feature on the front of the team’s jerseys and Magic Moments will showcase its presence at the back of the jersey. This collaboration brings together Soorma Hockey Club, which celebrates the rich heritage of Punjab and Haryana, with 8PM Premium Black and Magic Moments, the trusted brands from Radico to elevate the legacy of hockey and inspire the next generation of players.
Karan Yadav, Chief Commercial Officer of JSW Sports, expressed his enthusiasm for the partnership, saying “We are delighted to welcome the big league brands 8PM Premium Black and Magic Moments as the Principal Partners of Soorma Hockey Club. This collaboration represents a union of brands that value and share a commitment towards Indian hockey. We look forward to achieving new milestones together and enhancing the experience for our fans.”
Radico Khaitan Limited, a Fortune India 500 company, has a heritage dating back to 1943 when it was established as Rampur Distillery Company. Over the decades, it has transformed from a bulk supplier and bottler for other manufacturers into a leading brand. 8PM Premium Black Packaged Drinking Water is the latest addition to Radico Khaitan’s diverse portfolio, which also includes Magic Moments Music Studio, an initiative launched to provide a platform for emerging musicians and singers across the nation to collaborate with renowned artists.
Amar Sinha, Chief Operating Officer of Radico Khaitan, shared his thoughts on the association and expressed, “Partnering with Soorma Hockey Club is a significant milestone for 8PM Premium Black and Magic Moments. At Radico Khaitan Limited, we are not only a leading business entity but also, at the forefront of promoting sports and fitness as core values.
Just as the game unites fans from all walks of life, our spirits are crafted to bring people closer, one celebration at a time. Here’s to the thrill of the game and the moments that make it unforgettable.”
The men’s Hockey India League kicks off on December 28 in Rourkela and concludes with the final on February 1, 2025. The women’s league follows, starting on January 12 in Ranchi, with its final scheduled for January 26.