In a breathtaking night of music and emotion, Radico Khaitan’s luxury vodka The Spirit of Kashmyr made its grand debut in the valley as Sonu Nigam’s soulful performance paid homage to Mohammed Rafi on Dal Lake — merging art, heritage, and the timeless beauty of Kashmir.
Srinagar, October 27, 2025 — The heart of Kashmir came alive last night as The Spirit of Kashmyr by Radico Khaitan Ltd. made a spectacular debut on Dal Lake. The evening was graced by legendary singer Sonu Nigam, whose tribute to 100 years of Mohammed Rafi created an unforgettable symphony of emotion and elegance under the starlit Kashmiri sky.
Over 15,000 people gathered by the shimmering waters to witness the spectacle — a harmonious blend of music, light, and heritage. As Sonu’s golden voice echoed across the lake, illuminated shikaras drifted gracefully, their reflections dancing on the water like poetry in motion.
The event marked a milestone arrival for The Spirit of Kashmyr in Jammu & Kashmir after captivating audiences across Uttar Pradesh, Maharashtra, Assam, Rajasthan, and Goa. The brand’s own branded shikaras added a touch of modern luxury to the valley’s traditional charm, standing as a tribute to Kashmiri craftsmanship and artistry.
“Sonu Nigam’s timeless artistry mirrors the purity and authenticity that define The Spirit of Kashmyr,” said Mr. Amar Sinha, Chief Operating Officer, Radico Khaitan Ltd. “Through this collaboration, we not only celebrate music and excellence but also shine a light on Kashmir’s emotional and cultural beauty.”
Born from the pristine essence of the valley, The Spirit of Kashmyr symbolizes purity, craftsmanship, and emotion. Last night’s event was more than a concert — it was a heartfelt celebration of Kashmir’s spirit, heritage, and the timeless connection between melody and soul.