Paris: Singer Shaan added a vibrant musical touch to the opening ceremony of India House at the Paris Olympics 2024. Dressed in an elegant blazer set, Shaan captivated the audience present at the launch event in Paris on Saturday.
India House, a visionary initiative by the Reliance Foundation and the Indian Olympic Association (IOA), aims to enhance the performances of Indian athletes, support national sports federations, and elevate India’s credentials as a global sporting nation with aspirations to host the Olympic Games in the future.
Radico Khaitan has partnered with India House to further bolster this initiative, reinforcing its commitment to India’s sporting excellence and global presence. This partnership will help showcase India’s rich heritage and luxurious culture to a global audience, fostering a sense of national pride and unity.
This landmark venture marks India’s bold step forward in its global sporting ambitions, aiming to foster greater Olympic success and pave the way towards hosting the Games. Olympic Hospitality Houses, like India House, serve as platforms for participating countries to showcase their culture, hospitality, and national pride to athletes, media, visitors, and supporters. These houses provide a “home away from home” for athletes and their families during the Games and serve as spaces for fans to celebrate and support their teams during competitions.
India House at the Paris Games will highlight India’s rich heritage and sporting achievements to a global audience, including key stakeholders from the international sports community, Indian travelers, media, and athletes. For the first time, Indian athletes will have a dedicated space at the Olympics to celebrate their successes and connect with fans from around the world.
Through the creation of India House and the partnership with Radico Khaitan, India aims to not only enhance its presence on the global sports stage but also to celebrate its athletes and sporting milestones in a grand and memorable way.