Mumbai (Maharashtra) [India]: Reliance Retail’s omnichannel beauty platform, Tira, has announced the launch of two popular K-beauty brands in India — Milktouch and Sungboon Editor. Known for their viral success and innovative products, these award-winning brands are now available exclusively through Tira’s online platforms and select stores.
Milktouch, the No. 1 global K-beauty brand, introduces its extensive range of skincare and makeup products to India. The brand is renowned for its customer-centric approach and has seen tremendous success in markets such as Japan, China, Taiwan, Hong Kong, Singapore, Malaysia, the US, Thailand, Russia, and various EU countries.
Milktouch’s top products include the Milk Touch All Day Skin Fit Milky Glow Cushion, Milk Touch Hedera Helix Relaxing Cream, and Milk Touch All Day Long and Curl Mascara Black. “With its unique ability to cater to diverse beauty needs, Milktouch is set to make a major impact in India, offering a high-quality, customer-centric beauty experience,” said the release.
Sungboon Editor, an ingredient-focused skincare brand, has also made its debut on Tira. Sungboon Editor is known for its transformative skincare products, designed to deliver visible results using effective ingredients. Its Green Tomato Pore Lifting Ampoule has gained global popularity, along with the Pore Lifting Ampoule Mask, Pore Lifting Ampoule Toner, and Pore Blurring Sun Cream, all of which have been widely praised for their effectiveness. “This launch brings Sungboon Editor’s potent formulations to Indian consumers, offering a unique approach to skincare that is both effective and ingredient-conscious,” the release stated.
Tira’s partnership with Milktouch and Sungboon Editor highlights its commitment to bringing the best of global beauty to Indian customers. “These brands, renowned for their viral success and innovative products, perfectly align with Tira’s mission of offering a curated selection of premium beauty brands that are both globally acclaimed and locally relevant,” the release added.
Milktouch and Sungboon Editor will be available exclusively through Tira’s website, mobile app, and select Tira stores across India. This launch further strengthens Tira’s position as India’s ultimate destination for high-performance, global beauty brands, giving Indian beauty enthusiasts access to the latest skincare and makeup trends from around the world.