Radico Khaitan’s flagship premium brandy hits 1 million case milestone for the third straight year, securing a 60% market share and national dominance.
New Delhi, April 02nd, 2025: Radico Khaitan Limited, a leader in India’s IMFL sector, celebrates Morpheus Brandy’s surpassing of 1 million Cases for the third straight year. Named after the Greek God of Dreams, Morpheus continues to set benchmarks in the premium brandy category, cementing its leadership with a dominant 60% market share in the premium brandy segment.
Crafted with precision and an unwavering commitment to quality, Morpheus Brandy has captivated brandy enthusiasts with its rich, layered profile and smooth, evolved character. Building on the success of Morpheus XO Brandy, Radico expanded its premium brandy portfolio with Morpheus Blue XO, further redefining the drinking experience.
Mr. Amar Sinha, Chief Operating Officer, Radico Khaitan Limited, remarked, “Morpheus Brandy was our first foray into the premium segment, and its journey has been truly inspiring. While its stronghold has been in Southern India, our vision was always to take it nationwide. With availability in 25 states, Morpheus is the first brandy to truly achieve national brand status. The milestone underscores our commitment to quality and the trust our consumers have placed in us.”
He further added, “Morpheus embodies the spirit of ‘Dare to Dream’—a philosophy that drives us to push boundaries and create exceptional experiences. Whether it’s a celebration or a moment of relaxation, Morpheus Brandy elevates every occasion with its distinguished blend and refined craftsmanship.”
With exports to 20+ countries,Morpheus brandy has also made its mark globally. Its distinctive inverted goblet-inspired bottle design and premium packaging make it a standout in the spirits industry. The blend, crafted with aged eau-de-vie from grapes, delivers a sterling experience, cherished by connoisseurs.
Morpheus Brandy’s excellence has been recognized with multiple Monde Selection Awards and other industry accolades, reinforcing its position as a category leader. Its strategic marketing initiatives, including limited edition Festive Packs, new SKU’s and partnerships with key media groups for curated events, have further amplified its ‘Dare to Dream’ ethos—encouraging individuals to embrace challenges with confidence.
With yet another year of remarkable achievement, Morpheus Brandy continues to redefine the premium brandy experience, inspiring consumers to dream big and savor the finest.