Mother Dairy has increased the retail price of its liquid milk by ₹2 per litre, a move that has triggered concern among consumers, especially those from middle- and lower-income households. The revised prices come into effect from today across Delhi-NCR, Uttar Pradesh, Haryana, and Uttarakhand.
The company attributed the price hike to a significant rise in procurement costs, largely driven by early summer onset and prevailing heatwave conditions. These factors, Mother Dairy stated, have pushed up procurement costs by ₹4–₹5 per litre over the past few months.
“Mother Dairy is constrained to revise the consumer price of its liquid milk by up to ₹2 per litre. This revision is essential to ensure continued support to milk farmers and sustain operations,” said a company spokesperson.
Revised Prices (Effective April 30, 2025):
- Bulk vended milk (toned): ₹56/litre (up from ₹54)
- Full-cream milk: ₹69/litre (up from ₹68)
- Cow milk: ₹57/litre (up from ₹56)
- Double-toned milk: ₹51/litre (up from ₹49)
Consumer Reactions
The announcement has sparked discontent among consumers, many of whom feel the price adjustment will burden the common man amidst rising costs of living.
One consumer told media:
“The rate might not affect the rich people, but it is going to affect the common man… I request the government not to allow Mother Dairy to increase the rates.”
Another added:
“Even if it’s ₹1 or ₹2, it adds up over time. For families with children or larger households, this will make a difference.”
Broader Context
This price hike comes at a time when the cost of essential commodities is already on the rise, compounding financial strain for daily wage earners and middle-class families. Experts suggest that weather disruptions, including heatwaves, are impacting agricultural and dairy production cycles, leading to supply-side inflation.
Mother Dairy last revised milk prices in October 2024, and the company has reiterated its commitment to ensuring farmer remuneration while balancing consumer affordability.