Nagpur (Maharashtra) [India], February 15: Golgappa, also known as Puchka, a popular Indian street food featuring crispy, hollow puris filled with spiced water, potatoes, and chickpeas, has gained a viral moment on social media—thanks to a vendor in Nagpur, Maharashtra.
Vijay Mewalal Gupta’s pani puri stall in the city has become famous not just for its delicious offerings, but also for its unique deals that are attracting customers from far and wide. Among the most attention-grabbing offers is his lifetime unlimited pani puri deal for Rs 99,000 and a challenge where anyone who can eat 151 pani puris in one sitting will be rewarded with Rs 21,000.
The Rs 99,000 lifetime offer allows customers to enjoy unlimited pani puris at no additional cost for the rest of their lives. Vijay explained that, given the rising inflation and the annual money people spend on pani puris, his deal is a cost-effective solution for loyal fans of the dish.
“We have offers ranging from Rs 1 to Rs 99,000, covering everything from one-day deals to lifetime plans. Two people have already availed of the Rs 99,000 offer. I want to shield my customers from inflation in the future,” Vijay said.
In addition to the lifetime offer, he has introduced the Maha Kumbh offer, where people can enjoy golgappa for just Rs 1 if they can eat 40 pani puris in one sitting. Additionally, those who benefit from the Maharashtra government’s Ladli Behena Yojana, a direct cash transfer program, can enjoy unlimited pani puris in one sitting for just Rs 60.
Vijay’s creative pricing strategy has not only earned him widespread recognition but also boosted his business significantly. His customers are quick to praise both his food and his innovative offers.
“We come here every other day. There’s an unlimited pani puri offer for a month at Rs 195. His food is delicious, and he has become really famous. His friendly nature makes everyone happy,” said Vijay, one of his loyal customers.
Another customer, Tejaswini, shared her excitement about the offers, saying, “I saw this stall on social media and was eager to try the offers. I opted for a small deal first, and it was a great experience.”
Vijay’s out-of-the-box business model is proving that creativity, whether in the world of golgappas or elsewhere, can always make a lasting impression.