Redesigned packaging blends heritage with modern sophistication, celebrating legacy, craftsmanship, and the essence of connection
New Delhi, June 5, 2025: Radico Khaitan, one of India’s most storied liquor manufacturers, has unveiled a striking new packaging for its beloved 8PM Premium Black Whisky, redefining the visual identity of one of India’s fastest-growing premium whisky brands.
Launched in 2018 as a refined extension of the iconic 8PM Whisky, the Premium Black variant has swiftly risen to become a staple of celebration and quality. With over 12 million cases sold, the brand reflects not only mass appeal but also Radico’s enduring commitment to excellence.
The new bottle design is an ode to time, tradition, and taste. Featuring deep embossing with “SINCE 1998” etched into the glass, it pays tribute to 27 years of whisky heritage. The reimagined design is more than aesthetic—it’s symbolic. From the octagonal neck signifying balance and structure to the “Art of Eight” label celebrating eight complex tasting notes, each element tells a story of meticulous craftsmanship.
Speaking on the launch, Mr. Abhishek Khaitan, Managing Director, said:
“8PM is a moment of transition—from the demands of the world to the authenticity of shared bonds. The new design reflects this ethos—a bold statement for those who value time, depth, and presence. ‘Life begins at 8PM,’ and this bottle is an embodiment of that philosophy.”
The redesigned bottle introduces “8 Rare Notes”—Malty, Fruity, Floral, Spicy, Dried Fruits, Smokey, Sweet, and Woody—each etched into the label to mirror the blend’s layered complexity. Every detail, from the refined cap to the mono carton, has been thoughtfully curated to echo the brand’s “Grain to Glass” philosophy.
Adding to the announcement, Mr. Amar Sinha, Chief Operating Officer, said:
“8PM Premium Black celebrates more than just flavour—it celebrates friendships, authenticity, and presence. The new design is an evolution of that story, created for those who understand that like whisky, meaningful moments deepen with time.”
Already available in over 25 states and union territories, 8PM Premium Black Whisky continues to shape the premium whisky landscape. It has been awarded the Monde Selection Gold Award for seven consecutive years and was recognized as the 4th Fastest Growing Whisky Brand globally and the 11th Largest Indian Whisky Brand Worldwide by Drinks International’s Millionaire’s Club 2024.
Rooted in legacy and designed for the future, 8PM Premium Black is not just a whisky—it is a reminder that life’s finest hours often begin when the clock strikes eight.