With a 12.9% annual surge, the Indian Premier League’s brand value hits $3.9 billion; report highlights unmatched digital reach, franchise growth, and investor appeal
New Delhi, July 13:
The Indian Premier League (IPL) has achieved a major financial milestone in 2025, with its business valuation skyrocketing to an all-time high of USD 18.5 billion (approximately ₹1.56 lakh crore), reflecting a 12.9% year-on-year increase, according to a recent report by global investment bank Houlihan Lokey.
The brand value alone of the world’s most popular cricket league reached USD 3.9 billion (₹32,721 crore), marking a 13.8% growth in dollar terms and 16.1% growth in INR, affirming IPL’s position as one of the most lucrative and resilient sports leagues globally.
“The IPL’s surge in value underscores its expanding commercial appeal, robust digital footprint, and deepening global fan engagement,” the report noted, adding that the league’s asset-light, capital-efficient model offers high returns for franchise owners and investors alike.
A Benchmark in Global Sports Business
Since its launch in 2008, the IPL has rapidly evolved from a bold franchise experiment to a multi-billion-dollar sporting juggernaut. It now rivals established leagues like the English Premier League (EPL) and NBA, not only in terms of fan base and broadcast reach but also in operational efficiency and investment attractiveness.
The 2025 edition demonstrated IPL’s resilience and adaptability, especially after a brief suspension in early May due to geopolitical tensions. The swift resumption showcased the league’s crisis-readiness and stakeholder coordination.
“IPL franchises operate with low fixed-asset exposure, minimal stadium costs (thanks to BCCI infrastructure), and a salary cap of ₹1,200 million per team, ensuring wage control and competitive parity,” Houlihan Lokey stated.
Revenue Engines and Franchise Power
Top IPL franchises, such as Mumbai Indians, Chennai Super Kings, and Royal Challengers Bengaluru, generated between ₹650 crore and ₹700 crore in annual revenue, with nearly 80% of sponsor visibility locked in before the season even begins.
The IPL model ensures high operating leverage, aided by strong media rights, digital streaming partnerships, and brand diversification across telecom, fintech, FMCG, and edtech sectors.
In contrast to EPL or NBA teams grappling with high player transfer fees and stadium maintenance costs, IPL teams follow a capital-light structure with guaranteed revenue, reducing downside risk and boosting return on invested capital.
A Magnet for Institutional Investors
The report described the IPL as a “high-growth compounder in the entertainment sector,” thanks to India’s rising middle class, disposable incomes, and appetite for premium digital experiences. This makes it an attractive platform for private equity, sovereign wealth funds, and strategic investors looking to tap into India’s sports economy.
“For institutional investors, the IPL is not just a league; it’s a structurally sound, scalable entertainment business,” the study emphasized.
Record-Breaking Finale
This year’s final saw RCB defeat Punjab Kings in a match that shattered viewership records. According to the study, the title clash drew over 600 million views on JioCinema, making it one of the most-watched live broadcasts in the world.