Google Search may soon feel a lot more like chatting with an AI assistant. The tech giant is testing a new feature that will allow users to ask follow-up questions directly within Search’s AI mode, making it easier to get precise answers without opening multiple links or starting a fresh query.
The update was announced by Robby Stein, Google’s Vice President of Product, who revealed that the company is experimenting with a more conversational way to explore Google’s AI features right from the search results page on mobile devices.
(1/2) Today we’re starting to test a new way to seamlessly go deeper in AI Mode directly from the Search results page on mobile, globally.
— Robby Stein (@rmstein) December 1, 2025
This brings us closer to our vision for Search: just ask whatever’s on your mind – no matter how long or complex – and find exactly what you… pic.twitter.com/mcCS7oT2FI
“It’s one seamless experience: a quick snapshot when you need it, and deeper conversation when you want it,” Stein wrote on X (formerly Twitter). According to him, users will soon be able to get AI-generated responses and continue the conversation with additional questions — all within the same tab.
Stein explained that this integration aligns with Google’s broader vision for Search:
“Just ask whatever’s on your mind – no matter how long or complex – and find exactly what you need. You shouldn’t have to think about where or how to ask your question.”
With the update, users will continue to receive AI Overviews as the initial response, while AI Mode will enable more detailed, conversational follow-ups. The experience is similar to interacting with chatbots like ChatGPT or Claude, but embedded directly within Google Search.
Why Google Is Doing This
This seamless AI interaction is likely designed to save users time and effort, eliminating the need to sift through various websites and links to collect specific information. Instead of clicking through multiple pages, users can refine their queries naturally—much like a conversation.
The feature will debut on mobile devices first, reports suggest. Analysts believe Google’s move is also a strategic response to growing competition from OpenAI, Anthropic, and other companies developing their own AI-powered search products.
Possible Concerns for Publishers
While the feature may improve user experience, it could be yet another challenge for digital publishers. Google’s AI Overviews have already reduced click-through rates, and this new conversational experience might push them even lower.
Nilay Patel, Editor-in-Chief of The Verge, referred to this trend as “Google Zero”—describing a scenario where Google’s AI answers could dramatically reduce website traffic and, consequently, ad revenue for publishers.
As AI-driven search evolves, the balance between user convenience and publisher sustainability remains a major debate.