New Delhi:
Swiggy Instamart’s annual order analysis report for 2025 has thrown up fascinating insights into how Indians are using quick commerce platforms — ranging from a modest Rs 10 printout order in Bengaluru to a Hyderabad customer splurging Rs 4.3 lakh on iPhones.
Titled How India Instamarted 2025, the report shows that the platform’s top spender clocked purchases worth Rs 22 lakh in a single year, underlining the growing trust in instant delivery for both essentials and high-value items. In Mumbai, one user bought gold worth Rs 15.2 lakh, while a Chennai-based customer spent over Rs 1 lakh on condoms across the year.
Tier-II Cities Drive Explosive Growth
One of the biggest takeaways from the report is the sharp rise in demand from Tier-II cities.
- Rajkot recorded a 10-fold year-on-year jump in Instamart orders
- Ludhiana saw a seven-fold increase
- Bhubaneswar registered four times growth
This surge reflects how quick commerce is rapidly expanding beyond metros, becoming a preferred option in smaller cities as well.
What Indians Ordered the Most
Daily essentials continued to dominate repeat purchases across the country. Items such as curry leaves, curd, eggs, milk and bananas featured heavily in carts. In fact, one customer in Kochi placed 368 orders for curry leaves, nearly one order every day of the year.
According to Swiggy, most orders were placed during two peak windows — 7 am to 11 am and 4 pm to 7 pm, indicating strong demand during breakfast and evening hours.
Unique Spending Habits
The report also highlighted some unusual trends:
- Mondays emerged as the most popular gifting day on Instamart
- A Bengaluru resident spent Rs 68,600 solely on tips for delivery partners in 2025
- From groceries to gadgets and even gold, users increasingly relied on quick commerce for diverse needs
Financial Snapshot
Despite strong growth, Swiggy continues to face financial pressure from its quick commerce business. The company reported a widening consolidated net loss of Rs 1,092 crore in the September 2025 quarter, compared to a loss of Rs 626 crore in the same period last year. The losses were attributed to continued investments in quick commerce and higher advertising and sales expenses.
The Bigger Picture
Instamart’s 2025 data highlights a clear shift in consumer behaviour — quick commerce is no longer limited to emergencies or groceries, but has become an integral part of everyday shopping, even for premium and unconventional purchases.