Now in Uttar Pradesh, with rollouts planned for Jharkhand and Haryana
New Delhi, 07th November 2025: Radico Khaitan Ltd, one of India’s largest alco-Bev companies, proudly announces the launch of a coffee-infused rum,1965 Spirit of Victory Espresso Coffee Premium Dark Rum. The new expression marks an exciting innovation in Radico Khaitan’s award-winning rum portfolio, debuting in Uttar Pradesh, with availability to follow in Jharkhand and Haryana.
In recent years, coffee-inspired spirits have seen a steady rise in popularity across premium segments, especially among younger consumers seeking deeper, richer flavours. The coffee–rum space has been gaining momentum in urban centers, fuelled by evolving flavour preferences and an appetite for artisanal blends. With this launch, Radico Khaitan strengthens its premium rum offerings, appealing to consumers who value craftsmanship, flavour complexity, and contemporary indulgence.
Mr. Amar Sinha, Chief Operating Officer, Radico Khaitan Ltd., said: “The Spirit of Victory range has always celebrated India’s legacy of courage and pride. Building on that spirit, we aimed to create something that resonates with today’s evolving palate. With coffee-led flavours gaining immense popularity, the 1965 Spirit of Victory Espresso Coffee Rum delivers a bold, indulgent, and contemporary experience. This new expression reflects our commitment to creating refined, flavour-forward spirits that connect tradition with modern taste.”
Crafted as a tribute to the courage of those who defended the nation, this premium blend unites the richness of Indian rum with the bold intensity of roasted espresso coffee. The result is a dark, velvety rum layered with notes of espresso, mocha, toffee, caramel, vanilla, and hazelnut, finishing with a lingering hint of dark chocolate truffle. Deep, aromatic, and full-bodied, it is an indulgent expression of strength, craftsmanship, and timeless flavour, a celebration of courage worth savouring.
1965 SOV Espresso Coffee Rum will be priced at ₹950 for 750 ml in Uttar Pradesh. It will be available in 750ml, 375ml & 180ml. All SKUs have a family Shape, textured, unique tall bottle with a tamper-proof Guala cap with foiling. All SKUs have a Mono carton
With evolving consumer tastes, Radico Khaitan continues to innovate with blends that reflect depth, character and craft. The company remains committed to offering experiences that resonate with modern drinkers.
Tasting Notes: Crafted for indulgence, inspired by coffee.
A bold and deeply indulgent coffee rum where the intensity of roasted classic coffee meets the depth of Indian rum.
Nose: The nose offers bold and intense notes of roasted and freshly ground coffee, dark cocoa, caramelised brown sugar, hints of vanilla, condensed milk, and dark chocolate, layered with subtle tones of roasted hazelnuts and Irish cream.
Palate: Velvety sweet, full-bodied, and well-balanced. The rich coffee aroma dominates as espresso, mocha, and coffee liqueur. The mid-palate reveals caramelised toffee, vanilla bean, and hazelnut, with background hints of dark chocolate truffle.
Finish: Leaves a trail of nostalgic coffee experience.