The festive gift packs exclusively designed for the 750 ml bottles of Morpheus XO Brandy, are now on available across key markets in India, including Uttar Pradesh, Haryana, Rajasthan, Karnataka, Telangana, Odisha and Goa.
New Delhi, 04 January 2025: Radico Khaitan Limited, India’s largest IMFL company, has launched the Festive Edition Gift Packs for Morpheus Brandy, India’s largest selling premium brandy. Designed to enhance the celebratory spirit, the special pack includes a fine-quality goblet from the renowned Ocean brand, imported from Thailand, making it an elegant and thoughtful gift for the season.
The Festive Edition Pack features a beautifully designed mono carton that complements the festive mood. It highlights the unique inverted goblet-inspired bottle shape of Morpheus XO Brandy, the prestigious Monde Selection Grand Gold logo for eight consecutive years, and a brand story that embodies the spirit of celebration and dreaming big.
The festive gift pack is exclusive to the 750 ml (quart) bottles of Morpheus XO Brandy and is currently available across major markets in North, South, East, and West India, including Uttar Pradesh, Haryana, Rajasthan, Karnataka, Telangana, Odisha, Goa, and more.
As a limited edition offering, over 78,300 gift packs are being distributed from multiple distilleries of Radico in Uttar Pradesh, Punjab, Karnataka, Telangana, and Sikkim.
Amar Sinha, Chief Operating Officer of Radico Khaitan Limited, shared his excitement about the launch, saying, “As the winter season sets in and we prepare to welcome the New Year, we are delighted to present the Festive Edition Gift Pack for Morpheus Brandy. This special pack celebrates the warmth of togetherness and the joy of sharing. With its exceptional quality and a beautifully crafted Ocean goblet, we aim to create cherished moments for our consumers during the festive season. Morpheus, which has sold over a million cases for two consecutive years, remains a cherished part of celebrations, and this launch further reinforces its status as a market leader in India’s premium brandy segment.”
Morpheus XO Brandy, a proud Millionaire Brand of Radico Khaitan Limited, dominates 64% of India’s premium brandy market. Its consistent sales, success over the years and innovative packaging set benchmarks in the industry. The introduction of the Festive Edition Gift Pack is a testament to Morpheus’ legacy of luxury, quality, and tradition that continues to resonate with brandy lovers across the country.