Washington (US): Apple has unveiled a new advertisement to inspire users to stay committed to their 2025 fitness resolutions with the Apple Watch Series 10.
Tapping into the tradition of setting New Year’s resolutions, the ad positions the Apple Watch as the ideal companion to help users stay motivated throughout the year, according to MacRumors.
In the latest campaign, Apple highlights a striking statistic: most people abandon their fitness goals by the second Friday of January. To combat this, the company suggests that the Apple Watch can provide the support needed to keep users from giving up.
The ad poses the question, “This year, what if a little bit of help on our wrists could help us quit, quitting?” and ends with the tagline “motivation on your wrist,” as reported by MacRumors.
The campaign emphasizes the Apple Watch’s ability to offer consistent reminders and notifications, such as prompts to close activity rings and alerts for reaching workout milestones. Additionally, Apple is showcasing the watch’s running-specific features, including pace tracking and motivational notifications that encourage users to push themselves during runs.
The Apple Watch Series, first introduced in April 2015, has evolved over the years, featuring improved designs, health, and fitness tracking capabilities, and deep integration with the Apple ecosystem. The device tracks various fitness metrics like steps, heart rate, and sleep while offering functionalities like notifications, calls, and music control.
Recent Apple Watch models come with advanced features like ECG readings, blood oxygen monitoring, and fall detection. The series also supports third-party apps, enhancing its functionality beyond the Apple ecosystem.