Apple’s new iPhone 17 series, which was officially launched earlier this week, is now available for pre-booking in India. Starting today, September 12, at 5:30 PM IST, customers can secure their orders for the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the new iPhone Air. The devices are expected to go on sale and begin shipping on Friday, September 19.
The new lineup brings several key upgrades. The standard iPhone 17 now boasts a 120Hz display, a feature previously exclusive to the Pro models. The Pro and Pro Max variants are powered by the new A19 Pro chipset and feature a redesigned horizontal camera layout and an aluminum unibody for improved thermal management. The new iPhone Air, meanwhile, is positioned as the slimmest iPhone to date.
Customers can pre-book the new iPhones through various channels:
- Apple Online Store: The official website offers a direct way to order the device, with options for home delivery or in-store pickup from Apple Stores in select cities.
- E-commerce Platforms: Major online retailers such as Amazon and Flipkart are also accepting pre-orders, with both platforms expected to offer special launch deals and bank offers.
- Authorized Retailers: Pre-booking is also available at Apple Authorized Resellers like Croma, Reliance Digital, and Vijay Sales, both in-store and online.
Here is a detailed breakdown of the iPhone 17 series pricing in India:
iPhone 17
- 256GB – ₹82,900
- 512GB – ₹1,02,900
iPhone Air
- 256GB – ₹1,19,900
- 512GB – ₹1,39,900
- 1TB – ₹1,59,900
iPhone 17 Pro
- 256GB – ₹1,34,900
- 512GB – ₹1,54,900
- 1TB – ₹1,74,900
iPhone 17 Pro Max
- 256GB – ₹1,49,900
- 512GB – ₹1,69,900
- 1TB – ₹1,89,900
- 2TB – ₹2,29,900
The new iPhone 17 Pro Max with 2TB of storage has become the first iPhone to cross the ₹2 lakh price barrier in India.

