Bollywood diva Aishwarya Rai Bachchan is once again utilizing her global platform to send a message of empowerment in a strong and thought-provoking marketing video for L’Oréal Paris. The actress is the face of the brand’s “Lessons of Worth” series. She talks openly about the mounting pressures of the digital era and tells people to establish their worth from inside.
Aishwarya questions the idea that web stats can tell you how much you are worth, using the brand’s famous motto, “Because you’re worth it.” “What really makes that happen? The kinds of photographs that were posted? How many likes? In the marketing film, she says, “Or is it the comments on social media?” “We have given these things so much power. The ability to claim our value.
Aishwarya says from the heart that she sees the issue as a “matter of grave concern” as a mother. She warns that there is a narrow line between social media and societal pressure, which can hurt not only young brains but also “even impressionable adults.”
“This cannot go on” is a simple but powerful cry to action. We have to decide. Let’s not look for our worth in other places, especially not on social media. “Value is natural.”
Fans online have really connected with the video, and the comments section is full of appreciation for her wisdom and ageless beauty. One fan said, “I wish half of the world knew what she was saying,” and another called her “queen” and left a trail of crown emojis.
Aishwarya’s strong statement fits with L’Oréal Paris’s worldwide campaign, which also has other ambassadors like Kate Winslet and Camila Cabello talking about how important they are. It also shows that the business is still dedicated to helping women deal with problems that women confront today.
The actress was last seen in Mani Ratnam’s movie Ponniyin Selvan: I and II, but she stays in the news because of her public appearances and her work with important global initiatives like this one. This shows that she is still important and has an impact outside of the movies.