BLACKPINK has made history by becoming the first-ever musical artist to surpass 100 million subscribers on YouTube. The milestone was reached on February 20, 2026, approximately nine years and eight months after the group launched their official channel in June 2016.
The Red Diamond Achievement
To commemorate this unprecedented feat, YouTube presented Jisoo, Jennie, Rosé, and Lisa with a custom Red Diamond Creator Award. This rare accolade is reserved for channels that cross the 100-million mark—a club previously occupied only by a handful of individual creators (like MrBeast and PewDiePie) and corporate entities (like T-Series).
A Heartfelt Message to BLINKs
In a celebratory video, the members expressed their deep gratitude to their global fandom:
- Jisoo: “The BLACKPINK YouTube channel has become the first official artist channel in the world to reach 100 million subscribers.”
- Jennie: “We’re especially happy that we achieved this incredible record together with BLINKs.”
- Lisa: “We wouldn’t be here without you.”
By The Numbers: A Digital Empire
BLACKPINK’s YouTube dominance is backed by staggering statistics provided by YG Entertainment and YouTube:
| Metric | Achievement |
| Total Channel Views | Over 41.1 Billion |
| Billion-View Club | 9 videos (including Ddu-Du Ddu-Du, Kill This Love, and How You Like That) |
| 100M+ View Videos | 50 videos across the channel |
| Daily Growth | Gaining roughly 10,000 subscribers per day in February 2026 |
| Guinness World Record | Most-viewed music group on YouTube |
What’s Next: “Deadline” Release
The record-breaking surge in subscribers coincides with the countdown to their highly anticipated third EP, Deadline, set for release this coming Friday, February 27, 2026.
The tracklist for “Deadline” includes:
- Jump (Pre-release hit that debuted at No. 1 on the Billboard Global 200)
- Go (Lead Track / Title Track)
- Me and My
- Champion
- Fxxxboy