Mumbai: The Indian Premier League (IPL) has had its ecosystem value drop for two years in a row for the first time in its existence. It went from Rs 92,500 crore in 2023 to Rs 82,700 crore in 2024, and then to Rs 76,100 crore in 2025. The 2025 IPL & WPL Valuation Report from D and P Advisory says that this decline is mostly structural. The report is called “Beyond 22 Yards – The Power of Platforms, The Price of Regulation.”
The combination of Disney Star and Viacom18 gave JioStar all the media rights, which took away the competitive strain that used to drive “auction fever.” At the same time, the ban on Real Money Gaming (RMG) ads has cost league sponsorships, broadcaster earnings, and fan-engagement initiatives Rs 1,500–2,000 crore each year. These two shocks have caused the IPL’s commercial model to start over.
Santosh N, Managing Partner of D & P Advisory, remarked, “Even with these changes, IPL fundamentals are still strong.” “With over one billion viewers in 2025 and digital audiences surpassing TV for the first time, engagement remains strong. The growth model is changing from spikes caused by auctions to a wider range of sponsors, new ways to make money, and the possible arrival of global tech platforms.
IPL Highlights
Royal Challengers Bangalore (RCB) won the IPL 2025 trophy for the first time, ending their long wait for a title and boosting their brand strength.
Digital engagement has skyrocketed because to regional language broadcasts, connected TVs, and interactive formats, ushering in a new era for fan experiences.
In terms of USD, the IPL ecosystem shrank from $11.2 billion in 2023 to $8.8 billion in 2025.
WPL Growth Despite a Drop in Value
The Women’s Premier League (WPL) also went down a little, from Rs 1,350 crore to Rs 1,275 crore (-5.6%). This is because of the same problems with media rights consolidation and the RMG ban. Even so, the WPL is still growing. For example, stadiums are filling up at new locations, television ratings are up 150% from last year, and internet viewing is up 70% for the inaugural game of WPL 2025.
The report says, “WPL is showing that women’s cricket is no longer an experiment but a top-level sport that is sparking discussions about representation, empowerment, and inclusivity.”