New Delhi: Radico Khaitan Limited (“Radico Khaitan” or the Company), one of India’s largest IMFL companies, is thrilled to introduce the award-winning Sangam World Malt Whisky to the Indian market. Launched just a year ago, Sangam has already garnered international acclaims, and its arrival in India marks a significant milestone in its remarkable journey. Whisky enthusiasts across the country eagerly await the debut of this celebrated whisky, renowned for its outstanding quality and numerous prestigious awards.
Rampur Distillery’s Sangam World Malt Whisky has swiftly risen to prominence, clinching a gold medal at the John Barleycorn Awards and at the Beverage Tasting Institute, BTI Luxury Spirits Award 2023, both hosted in the United States of America.
The newest edition of the World Malt Whisky in the Radico portfolio ‘Sangam’ is derived from the Hindi word meaning “confluence,” which symbolises the seamless blend of Eastern tradition and Western whisky-making expertise. Praised globally, Sangam is renowned for its meticulous fusion of premium malts sourced from Europe and the New World. Its nuanced flavours and smooth finish have captivated whisky connoisseurs worldwide, reinforcing Radico Khaitan’s reputation for excellence.
Mr. Abhishek Khaitan, Managing Director of Radico Khaitan, shared his excitement about Sangam World Malt Whisky’s homecoming: “It’s been incredibly rewarding to see Sangam World Malt Whisky from the House of Rampur make such a strong impression on the international stage by winning prestigious awards at the global stage, which speaks volumes about its quality and appeal. As an Indian company, it’s a proud moment for us to have our product recognised globally, and now, we are excited for whisky connoisseurs here at home to experience the best of Eastern tradition and Western whisky-making expertise. This launch is a testament to our commitment to delivering world-class products that showcase the richness of Indian craftsmanship with a global touch.”
Sangam Whisky entices with aromas of tropical fruits like lychee and green apple, combined with floral notes of rose and heather. Hints of citrus, caramel, cinnamon, and nutmeg add depth. On the palate, it offers creamy textures and fruity complexities, balanced with subtle peaty undertones. Flavours of cinnamon, nutmeg, and oaky vanilla emerge, accented by honey and a wine-like essence. The finish is long-lasting, showcasing a harmonious fusion of cultures, flavours, and traditions.
Sangam Whisky will be available in 750ml bottles, priced between INR 4,000 to INR 7,500, tailored to varying state excise structures. It will be accessible through select retailers and establishments across India, inviting whisky aficionados to rediscover Radico Khaitan’s legacy of excellence.